Bay Area no-budget auteur Rob Nilsson contribbed the screenplay to vid-shot indie drama “Bill’s Gun Shop,” and while results bear some of his imprint in character quirkiness, this crime meller is more commercially slanted in both surface gloss and glib content. Middling directorial debut for Dean Lincoln Hyers looks headed toward small-screen markets, where it will make an OK if marginal sked-filler.
Conventionally naive if model-handsome Midwestern protag Dillon (Scott Cooper) is a fledgling small-town weaponry nut whose enthusiasm owes everything to watching wa-a-a-y too many movies and not having nearly enough real-world experience. Finagling his dream job at a local gun shop, he soon falls prey to various overtures from a right-wing militia member co-worker, the boss’s sexually thirsty ex-stripper spouse, and best-bud Native American bounty hunter Rick (Victor Waters). Latter reluctantly drafts Dillon to help apprehend two felonious bail jumpers on an Indian reservation. Disaster inevitably ensues, its violent outcome providing pic’s flash-forward prologue and climactic sequences. Never convincing, drama delivers heavy-handed ironies along with alternately witty/hackneyed dialogue, plus too much in-joke cineaste referencing. Suspense is mild at best, perfs adequate, tech package reasonably slick.