Val Morgan Cinema Advertising said Thursday it has acquired the onscreen advertising rights for Clearview Cinemas’ 290 screens in New York and New Jersey.
To service the contract, which brings Val Morgan’s onscreen ad activities to almost 5,000 screens in 39 states and extends its operations in Gotham, the firm plans to open a new Manhattan sales office. Cinema advertising vet Tanya Hickey has been appointed film sales manager in connection with the moves.
“This signals our next move in the development of our United States operation,” executive chairman Terry Savage said. “The United States is becoming an increasingly important market in our worldwide network.”
Val Morgan is a Rochester, N.Y.-based unit of Australia’s Television & Media Services.
“Onscreen advertising is just in its infancy in the United States, compared with the rest of the world,” prexy Cheryl Magiros said. “It’s time for the U.S. to get on board.”