HOLLYWOOD — MPAA head Jack Valenti will address the ShowEast exhibitors tradeshow for the first time in several years, delivering remarks regarding the entertainment industry’s response to the recent tragedies in Gotham and Washington.
John Fithian, National Assn. of Theater Owners prexy, will join the Motion Pictures Assn. of America topper in addressing a Nov. 1 luncheon at the Orlando confab. Their theme will be “Hollywood and the Unification of America.”
“In the 16-year history of ShowEast, perhaps this year’s will be the most important,” organizer Robert Sunshine said. “In time of crisis, the Hollywood community is looked upon to shoulder the task of lifting the spirits of our people, and we can’t let them down.”
A spokeswoman said there have not been a lot of cancellations among prospective show attendees in the aftermath of the Sept. 11 terrorist attacks.
“We have got a few cancellations, but not a large amount at all,” she said. “And we’re still getting in a lot of new registrations.”
The confab acknowledges the current somber atmosphere in America on the home page of the show’s Web site.
“ShowEast and the entertainment industry join the nation in mourning the losses endured by the attack,” a message reads. “Our hearts, prayers and thoughts go out to world as we struggle to come to terms with this unspeakable tragedy.”
ShowEast runs Oct. 30- Nov. 3 at the Marriott Orlando World Center. International exhibition sessions start the confab, with an awards gala closing the show.