You will be redirected back to your article in seconds

Toppers say it’s all about taste

Award's intention is to serve readers, Soria sez

As the award season gets into full swing and kudos campaigns dominate industry papers, the top officials at the Hollywood Foreign Press Assn. are quick to put the group’s Golden Globes into perspective.

“The Golden Globes are just one event for us that happen once a year … the Hollywood Foreign Press provides and does lots of other stuff,” says Lorenzo Soria, HFPA vice president. “The reason why we joined the association, and the business we need the (HFPA) to deal with, is our journalistic activity.”

That activity (primarily the conducting of exclusive press conferences putting HFPA’s 89 members in touch with top talent) is stressed repeatedly by Soria and prexy Mahfouz Doss, both named to four-year terms in June. Speaking during a lunch at Morton’s in L.A. on Dec. 20, the day before Golden Globes nominations came out, Doss said he wants to continue to expand the group while at the same time lengthening Hollywood’s global reach. The 41-year reporting vet, who writes for Egypt’s weekly Watani, sees the org as having played a major role in cultivating overseas markets for U.S. films.

“The (HFPA) really helps the industry. When we write to cover the whole world, we are opening Hollywood to the four corners of the world,” Doss says. “In the last few years, the overseas box office for the majority of the films made in Hollywood has been greater than the box office here in the States. .”

Despite the Golden Globes being a once-a-year event, both Doss and Soria know the event has served to increase the association’s Hollywood clout and expand its reputation, a rep the two men feel is unfairly criticized by those envious of the award ceremony’s increasingly high profile.

“When you are in the limelight, you are going to find more than a couple of people who don’t like you,” Doss says. “The integrity of our members and of the voting is above any discussion, above any reproach.”

Adds Soria, who write for Italian daily La Stampa: “It’s the nature of awards not to be perfect, it’s a matter of taste. The Nobel Prize is criticized, the Pulitzer Prize, the Olympics; wherever you have competition and someone is first and someone else is second or last, somebody is not going to like it.”

So as the 58th edition of the Golden Globes is set to arrive — and quickly pass — the two men keep in mind the broader goals of the Hollywood Foreign Press, which Doss calls “the Hollywood window to the world.”

“We understand the Golden Globes help the marketing of movies,” Soria says. “But my intention is to serve my readers; that’s what I’m paid for.”

More Film

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • 'Curse of La Llorona' Leads Slow

    'Curse of La Llorona' Leads Slow Easter Weekend at the Box Office

    New Line’s horror pic “The Curse of La Llorona” will summon a solid $25 million debut at the domestic box office, leading a quiet Easter weekend before Marvel’s “Avengers: Endgame” hits theaters on April 26. The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with hispanic audiences, who accounted for nearly 50% [...]

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

More From Our Brands

Access exclusive content