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Spanish pool party

Four prod'n houses eye PI Group joint venture

MADRID — Four of Spain’s biggest TV and film production houses — the Arbol, Boca and Cartel-Telson groups and Cerezo — are in talks to pool their productions and catalogs in a joint rights-brokering company, the PI Group.

PI would coordinate international sales on the partners’ product plus deals with pay and local TV stations in Spain. It remains unclear whether PI also plans third-party pickups of international product.

In any event, PI’s bargaining power would be formidable.

The wannabe partners produce the lion’s share of domestic primetime TV fiction in Spain. Through his own rights-brokering company Video Mercury Films, Enrique Cerezo, owner of Cerezo, controls rights for Spain and international on the biggest classics library of Spanish films in Spain.

Partnering with Horacio Levin’s Promofilm, an Arbol minority shareholder, Arbol runs production houses in much of Latin America. Arbol and Cartel-Telson are also lead shareholders in upcoming nationwide digital terrestrial channel Net TV.

Negotiations could be completed in a couple of months.

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