‘Pearl’ plays promo game

Inside Move

ABC is finalizing plans with the cast of the upcoming Disney feature “Pearl Harbor” to appear in a series of “Who Wants to Be a Millionaire” editions.

The episodes, likely to air in late-May, would include star Ben Affleck — who also happens to be behind the Alphabet web’s upcoming reality skein “The Runner” — and others behind the movie playing for charity.

Oh, and probably plugging the film’s May 25 release as frequently as Regis will allow.

“Pearl Harbor” also has an unlikely partner in promotion: rival web NBC. The Peacock net will air the special “Pearl Harbor: Legacy of an Attack,” produced by the National Geographic Channel, on Sunday, May 27 at 9 p.m. The two-hour special is clearly timed to take advantage of the “Pearl Harbor” hype, and focuses on the history behind the suprise raid, including new revelations.

Although the NBC special doesn’t specifically mention the movie, Disney will also surely benefit from a primetime showcase about the Dec. 7, 1941 attack.

What’s more, ABC — which generally airs infomercial-like specials timed to the release of major Disney pics — doesn’t plan to air a behind-the-scenes “Pearl Harbor” special of its own. (ABC affils, however, may have the option of airing a half-hour “Pearl Harbor” program.)

That again will fall to the National Geographic Channel, which is partly owned by News Corp. — like NBC, not generally a company eager to promote Disney product.

Nonetheless, the cabler has collaborated with Disney to produce “Beyond the Movie: Pearl Harbor,” a one-hour special about the movie’s production. National Geographic’s web site also includes a link to the official Disney “Pearl Harbor” site, and features a Q&A with the film’s stars; National Geographic magazine’s June issue also takes a new look at the attack and the U.S.’ entry into World War II.

More Film

  • Cats review

    Jennifer Hudson, Taylor Swift, James Corden Cast in Movie Version of 'Cats'

    ABC is finalizing plans with the cast of the upcoming Disney feature “Pearl Harbor” to appear in a series of “Who Wants to Be a Millionaire” editions. The episodes, likely to air in late-May, would include star Ben Affleck — who also happens to be behind the Alphabet web’s upcoming reality skein “The Runner” — […]

  • In this undated photo released by

    Six Thai Cave Rescue Films Now in Development

    ABC is finalizing plans with the cast of the upcoming Disney feature “Pearl Harbor” to appear in a series of “Who Wants to Be a Millionaire” editions. The episodes, likely to air in late-May, would include star Ben Affleck — who also happens to be behind the Alphabet web’s upcoming reality skein “The Runner” — […]

  • 'Far From the Tree' Review

    Film Review: 'Far From the Tree'

    ABC is finalizing plans with the cast of the upcoming Disney feature “Pearl Harbor” to appear in a series of “Who Wants to Be a Millionaire” editions. The episodes, likely to air in late-May, would include star Ben Affleck — who also happens to be behind the Alphabet web’s upcoming reality skein “The Runner” — […]

  • Jing Tian The Great Wall

    Hollywood May Win Quota Concession in China (Report)

    ABC is finalizing plans with the cast of the upcoming Disney feature “Pearl Harbor” to appear in a series of “Who Wants to Be a Millionaire” editions. The episodes, likely to air in late-May, would include star Ben Affleck — who also happens to be behind the Alphabet web’s upcoming reality skein “The Runner” — […]

  • Damascus Cover review

    Film Review: 'Damascus Cover'

    ABC is finalizing plans with the cast of the upcoming Disney feature “Pearl Harbor” to appear in a series of “Who Wants to Be a Millionaire” editions. The episodes, likely to air in late-May, would include star Ben Affleck — who also happens to be behind the Alphabet web’s upcoming reality skein “The Runner” — […]

  • No Merchandising. Editorial Use Only. No

    Shinobu Hashimoto, Scriptwriter for Akira Kurosawa, Dies at 100

    ABC is finalizing plans with the cast of the upcoming Disney feature “Pearl Harbor” to appear in a series of “Who Wants to Be a Millionaire” editions. The episodes, likely to air in late-May, would include star Ben Affleck — who also happens to be behind the Alphabet web’s upcoming reality skein “The Runner” — […]

More From Our Brands

Access exclusive content