India’s Maya launches effects house in U.S.

Gov't tax incentives, frustration with biz helped create co.

HOLLYWOOD — Maya Entertainment, a Bombay-based digital studio, has opened a production facility in Los Angeles.

“We are focusing our efforts to provide subcontracting services to the existing animation and visual effects community in the U.S.,” said Ketan Mehta, Maya’s prexy and an Indian film director. “The Indian government has recently provided tax incentives for doing this kind of business in an international marketplace.”

In the past, the 5-year-old company has worked primarily on television and film projects in India and China.

Grew out of frustration

Mehta opened his own visual effects and animation studio in India with thesp Deepa Sahi when he became frustrated over an effects shot for his own feature film “Maya Memsaab.”

Since then, Maya Entertainment has grown, employing 75 artists and production staffers housed in a 6,000-square-foot facility in the heart of India’s entertainment industry.

The company is working with former Sony Pictures Imageworks exec Frank Foster, who is producing and directing CGI sci-fi pic feature “Thru the Moebius Strip,” based on a story and original illustrations by French graphic artist Jean “Moebius” Giraud.

Maya Entertainment’s investors include Intel Capital and Enam Financial Securities.