Universal Pictures has appointed Randy Greenberg senior VP, international marketing and distribution.
Greenberg, a 12-year international marketing vet, will take up his newly created post April 2, reporting directly to Marc Shmuger, vice chairman of Universal Pictures.
Exec takes on many of the duties handled by Nadia Bronson, president of international distribution and marketing, who exited the studio in January (Daily Variety, Jan. 9), though he is not a direct replacement.
At U, Greenberg will supervise the international marketing and distribution campaigns for Universal films released outside of North America and will be responsible for distribution, creative, media, publicity, promotions, new media and research on these releases, including “The Mummy Returns,” “Jurassic Park III” and “American Pie II.”
He will coordinate the execution of international campaigns on a day-to-day basis with United Intl. Pictures, the joint overseas marketing and distribution venture of Universal and Paramount, and will represent Universal on the UIP board of directors.
Greenberg also will work closely with David Livingstone, president of marketing for Universal Pictures Intl., who oversees marketing and distribution for Working Title Films and Universal Pictures Intl. acquisitions. Livingstone will continue to report directly to Shmuger.
“Randy not only has the traditional marketing skills that are essential to maximize the revenue of our motion picture assets as they travel outside the United States, but he also has a unique command of emerging technologies and new media,” Shmuger said.
UIP chairman-CEO Paul Oneile added, “I have worked closely with Randy in the past during his years with MGM/UA … . His knowledge of the international marketplace, his excellent marketing skills and his familiarity with UIP’s structure and strengths will ensure that Universal’s films are successfully launched around the world.”
Greenberg joins Universal from his former post as VP, marketing and sales, at film Web site Alwaysi, where he was responsible for developing and coordinating global marketing and publicity campaigns and supervising inhouse films and offline sales of features, shorts and docus. He also coordinating all film festival, conference and convention activities.
Before that, Greenberg spent five years as a VP of international theatrical marketing for MGM, where he worked on such films as “The World Is Not Enough,” ‘The Thomas Crown Affair,” “Stigmata,” “Tomorrow Never Dies,” “Ulee’s Gold,” “The Birdcage,” “GoldenEye,” “Get Shorty” and “Rob Roy.”
From May 1989-95 he was an account exec in the L.A. offices of international PR firm Dennis Davidson and Associates, where he handled international publicity for such clients as Carolco, Cinergi, Miramax, Polygram, 20th Century Fox, Morgan Creek and Village Roadshow.