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Film-Web vet enlists with Fox TV Studios

Meyerson tapped as VP of business development

HOLLYWOOD — Feature film and dot-com veteran Aaron Meyerson, who exec produced such films as “Dumb and Dumber” and “Inspector Gadget,” has joined Fox Television Studios as VP of business development.

In his new role, Meyerson will work closely with Fox Television Studios prexy David Grant to spearhead new biz and revenue opportunities for the company and its operating units, including Regency Television, Fox World, FtvS Prods., Fox TV Pictures, Foxstar, Natural History New Zealand and Fox Foundry.

He’ll analyze, negotiate and implement new business in scripted programming, alternative, reality TV movies, nonfiction and international production, as well as digital and interactive opportunities.

‘Unique background’

“The business of television production is undergoing profound change, and we need creative thinkers to manage FtvS’ growth,” Grant said. “Aaron has a very unique background that makes him perfect for this job. In addition to being a classically trained MBA, he has real-world experience in development, production and the creative process. He also has hands-on experience in digital media.”

Meyerson said the businesses he’s been brought in to look at — such as sponsor-driven programming, international co-production, new financing models and low-cost scripted programs — will draw upon his creative and financial backgrounds.

He said he looked to TV when the dot-com sector stumbled because it’s the most compelling entertainment medium.

“TV is better than film creatively right now. Apart from a couple films a year, it’s the more compelling, interesting, growing business,” Meyerson said. “Despite the current downturn, it’s the bigger playing field.”

Net ventures

Meyerson most recently worked in the online world, serving as senior VP of biz development and strategy for Entertec. Before that, he was senior VP of biz development and general manager of entertainment for entertainment site WebEI.com.

He started out as a creative exec at Walt Disney Pictures/Touchstone Pictures, then moved to New Line Cinema, where he became VP of creative affairs. He left New Line to exec produce “Dumb and Dumber,” then returned to Disney as VP of motion pictures of DIC Entertainment, overseeing such pics as “Inspector Gadget” and “Meet the Deedles.”

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