HOLLYWOOD — Member exhibs in the National Assn. of Theater Owners have designated Tuesday as “Victims’ Benefit Day at the Movies,” with 100% of ticket and concession sales going to various disaster-relief efforts tied to the recent terrorist attacks.
The donated money will be split between the Sept. 11th Fund of the United Way and the American Red Cross’ disaster relief efforts.
“The members of America’s movie-theater industry, like all Americans, were deeply saddened by the tragic events,” NATO said. “We wish to express our heartfelt sympathy to all those whose lives were so painfully altered by last week’s terrible events in New York City; Washington, D.C.; and Pennsylvania.
“We also recognize and commend the heroic efforts of the individuals and organizations who have worked so tirelessly in the rescue and relief operations,” NATO continued.