New Orleans-based Cash Money Records, an urban music label producing albums by Juvenile, Lil Wayne, Hot Boyz and others, has established a film division — Cash Money Pictures.
New label will release three to five pics a year, budgeted in the $3 million-$5 million range, with thesp-helmer Charles S. Dutton to serve as company consultant.
Label’s got ‘Game’
Jumpstarting the division is Teri Wood’s bestselling novel “True to the Game,” adapted by Tyger Williams (“Menace to Society”). Pic will be produced by Native Prods. partners Shauna Garr and James Ellis. Cash Money CEOs Ronald and Bryan Williams will exec produce and finance the pic, budgeted at $5 million-$6 million. Cash Money, whose albums are distributed by Universal, also will produce the pic’s soundtrack.
Vet music manager Vernon Brown, who is the business manager for Cash Money Records, will serve as co-exec producer in his tyro film effort. He brought the book to the Williams brothers. Brown reps Angela Bassett, Blair Underwood, Erykah Badu and Destiny’s Child.
“True” centers on a group of young women infatuated with dating millionaire drug-dealers.
” ‘True to the Game’ will transfer perfectly to the bigscreen,” said Ronald Williams. “We are confident that this film will be an impressive debut.”
Native Prods. recently produced its first film, “How High,” starring rappers Method Man and Redman, as well as thesps Hector Elizondo, Fred Willard and Mike Epps.