CANNES — The U.K.’s Redbus Film Distribution has changed its name to Helkon SK and has started beefing up its release slate with a handful of new acquisitions.

This follows the completion of the deal by Germany’s Helkon Media to take a 51% stake in the company.

The SK tag refers to the company’s two principals, Simon Franks and Zygi Kamasa.

“We had agreed that we would keep the Redbus name; however, since Zygi and I have become more involved with Helkon’s European plans, we felt it made perfect sense to change,” Franks said.

In the run-up to Cannes, Helkon SK picked up U.K. rights to Edward Burns’ “Ash Wednesday” from Good Machine Intl., “Welcome to Collinwood” from Pandora and “Jeepers Creepers” from Capitol Films.

Helkon SK also announced its first co-production, Gurinder Chadha’s “Bend It Like Beckham,” to be handled internationally by the Sales Co.

At the same time, Stewart Till, former international prexy of Polygram Filmed Entertainment, has joined Helkon SK’s board after quitting as a director of the company’s former parent, Filmgroup.