Apropos of the Cannes marketplace, populated by filmbiz gamblers of all stripes, Alliance Atlantis re-created a casino setting off the Croisette to promo Neil Jordan’s pic “Double Down.” Based on the French classic “Bob Le Flambeur,” Jordan’s latest project with producer Stephen Woolley for their Company of Wolves outfit is toplined by Nick Nolte, who was on hand along with Jordan and Woolley.

Joining in the gambling frenzy — where guests were treated to a stake that they could turn into a chance to score a magnum of French bubbly — were double Palme d’Or-winning helmer Emir Kusturica, Alliance Atlantis’ Victor Loewy and Seaton Maclean, French thesp Tcheky Karyo, longtime Jordan and Woolley associate, producer Nik Powell, and Columbia honcho Gareth Wigan.

All are presumably in suspense, as the magnum payoff will be announced after the gamblers have cashed in their chips and left the Cote d’Azur.