Bronson goes international

Former U exec opens o'seas marketing consultancy

CANNES — Nadia Bronson has formed her own full-service international marketing and distribution consultancy, Nadia Bronson Associates.

The former president of international marketing and distribution for Universal Pictures, Bronson is launching NBA with deals at both Miramax Intl. and praisery Dennis Davidson & Associates. She will collaborate with both companies on a number of films each year. Based in Los Angeles, NBA also will maintain an office in London.

Solo, NBA already is providing its services to Ivan Reitman and Tom Pollock’s Montecito Picture Co. for “Evolution,” which will be distributed by Sony overseas, and Chen Kaige’s “Killing Me Softly,” which is repped internationally by Myriad Pictures under a long-term deal.

NBA also will provide Miramax with marketing consultancy services on a number of films that are expected to include Martin Scorsese’s “Gangs of New York” and Lasse Hallstrom’s “The Shipping News.”

“Because of the vast number of split-rights deals and co-productions in Hollywood, filmmakers often feel that once their films are sold overseas they have no control over the marketing and distribution process,” Bronson said. “With this new venture, I want to help provide filmmakers with hands-on marketing and distribution expertise on their films, which will help maximize their success and provide creative materials both domestically and overseas to market these movies effectively to support the filmmakers.”

Foreign sales in future

Bronson said that within the next 12 months, she also plans to either partner with an existing sales agent or set up her own foreign sales company to work with high-profile filmmakers to market and distribute their product internationally.

“I’m not going to be handling hundreds of films,” she said. “What I want to establish is a company that focuses on maximizing the success of a relatively small number of high-profile films from important filmmakers.”

NBA and DDA currently are working on Mutual Film Group’s “Tomb Raider,” which Paramount is releasing domestically June 15; Intermedia’s “K-Pax,” which U will release domestically this fall; and Summit Entertainment/Jive Records’ Britney Spears starrer “What Are Friends For?,” which is expected to be picked up Stateside by Par-based MTV Films.

Before forming NBA, Bronson worked in U’s international marketing division for 24 years, serving as its president from 1996 until she exited the studio in January. During her tenure, she was responsible for the international campaigns on such films as “Out of Africa,” “In the Name of the Father,” “Apollo 13,” “The Lost World: Jurassic Park” “Shakespeare in Love,” “The Mummy,” “How the Grinch Stole Christmas,” “Gladiator” and “Hannibal.”

“I have never met anyone with a better knowledge of international distribution and marketing,” Pollock said. “She will be a great asset to us.”

DDA, headed by chairman Dennis Davidson and Los Angeles-based president Melanie Hodell, who recently was made a partner in the company, has worked with Bronson for many years on titles such as “Hannibal,” “12 Monkeys,” “U-571,” which Summit sold internationally, and Mutual’s slate of titles.