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WB Online gets Heavy in dot-com syndie deal

Cyberbiz Brief

Despite the recent dot-com downturn, online entertainment Netcaster Heavy.com has inked a syndication deal with Warner Bros. Online for the exclusive rights to its “Sabotage News Network” and “D.Life” shows. Financial terms of the deal were not disclosed, but Warner Bros. will broadcast the shows on its Web site over the next year.

Each live action Webisode, produced by Heavy, runs two to four minutes. Warner Bros. has ordered 20 episodes of each show.

“This is an indication that our appetite for original content has not gone away,” Warner Bros. exec veep of new media Kevin Tsujihara told Daily Variety. “We’re going to be pretty selective. It’s not prudent right now to be scattershot in your original content, especially if it’s reality programming.

“We like their content quite a bit. They’re able to execute incredibly well, given the budgets they’re working with. The fact that we bought this is a pretty good sign of how good we think they are.”

“D.Life” bows on Warner Bros. Online on April 10. The sudser-like reality show follows the lives of three hipsters. “Sabotage,” a spoof news program, has been airing since last week.

Both shows have already run on Heavy for a year. The Netcaster plans to launch new episodes of the shows on its own site next month, according to topper Simon Assad.

Heavy is next readying to package five volumes of its animated strip “Behind the Music That Sucks” on DVD to sell via offline retailers beginning at the end of May. It is also finalizing a deal to package its content to a major cable channel.

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