Simmons aboard Brilliant Digital

Def Jam topper excited about company's 3-D technology

In an effort to enhance its online music offerings, Brilliant Digital Entertainment has named Def Jam Entertainment topper and hip-hop icon Russell Simmons to its board of directors. Simmons has also become a shareholder in the company.

Los Angeles-based Brilliant Digital has also restructured its management team, adding CEO stripes to prexy Kevin Bermeister. Mark Dyne will continue to serve as chairman, but will now focus efforts on strategic transactions rather than daily operations.

Simmons has been working with Brilliant Digital for some time to create a series of animated musicvids and advertising for the Internet.

Earlier this year, the duo co-founded Web-focused production company Digital Hip Hop together with Simmons partner Stan Lathan.

The company’s Web musicvideo format bowed with an interactive vid for rapper Ja Rule. Brilliant Digital has also produced these 3-D animated musical shorts for artists including Sum 41, Ludacris and Lady Luck featuring Redman.

Brilliant Digital develops and licenses 3-D technologies for the creation, distribution and ad serving of content for the Internet. Company also produces animated interactive titles featuring popular characters and music artists such as Superman, Xena, Kiss and Ace Ventura, with programming distribbed to Web sites including Yahoo, Warner Bros. Online, MTV.com, Road Runner and VH1.com.

Simmons is the founder of Universal Music Group label Def Jam Records and Phat Farm Clothing. Def Jam Entertainment also includes Rush Communications and D-Rush, a joint venture with Deutsch Advertising.

“People expect entertainment on the Internet to be even more fresh and exciting than traditional platforms, and Brilliant Digital’s 3-D technology is more exciting than anything we’ve seen so far,” Simmons said.

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