Paul Villadolid, a former senior veep at Walt Disney Television and Larry Hess, a former software engineer at f/x studio Digital Domain, have formed Rebel Arts, a technology and software developer for the online gaming arena.

Based in Calabasas, the company’s Versatile Accelerated Server Technology (VAST) System is designed to handle over 100,00 simultaneous users at a time, generating more than 2 million subscription transactions per second.

Rebel’s strategic partners include AMD and Linux, who are providing the resources to deploy the VAST System in the online gaming industry.

“We’re totally focused on making massively multiplayer gaming a viable business for game developers and expanding the inventory of quality games for dedicated gamers,” said Villadolid, who serves as CEO of Rebel Arts. “Until now, the cost of building out and maintaining the server backend necessary to support a massively multiplayer game has been enormous — a huge roadblock for most game publishers.”

Hess serves as the company’s chief technology officer.

While Rebel Arts is targeting VAST at online vidgame publishers and studios looking to create titles based on their films, the company said the system can also be used by e-commerce, manufacturing and other businesses that require sophisticated database processing and management.