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Mouse goes to rival for Web portal service

Cyberbiz Brief

GoTo.com, the company that once sued the Mouse House because its Go.com traffic light logo was too similar to its own, is now Disney’s primary search engine on the struggling Web portal.

Terms of the deal weren’t disclosed, but Pasadena-based GoTo replaces Infoseek as the site’s official search engine. Early last year, GoTo won an injunction barring Disney from using its original Go.com logo.

Disney said in January it would shut down Go.com’s Sunnyvale offices and step out of the Web portal race. Now with its deal with GoTo, the Mouse House has turned Go into a site to send Netizens to Disney’s portfolio of Web sites, including Disney.com, ABC.com and ESPN.com, among many others. Infoseek, once a powerhouse search engine, will either be sold off or shuttered entirely by Disney.

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