M’Soft, Brazil’s SBT bow sales plan

World Brief

Microsoft and No. 2 Brazilian broadcaster SBT have launched a joint effort aiming at selling 100,000 PCs over the next three to four months.

The Computador do Milhao (The Millionaire’s Computer) project will target lower-income consumers by allowing them to buy the equipment in as many as 36 monthly payments.

The effort is promoted during “Show do Milhao,” SBT’s highly-rated version of “Who Wants To Be a Millionaire.”

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