You will be redirected back to your article in seconds

Hypnotic hires 3 exex

Cyberbiz Brief

Universal-backed production venture Hypnotic has tapped James Malatesta VP and creative director of branded entertainment, Dayna Lustig VP of distribution and Douglas Scott VP of marketing.

The hirings come after the completion of the merger of Hypnotic, which also runs short-film Web site Hypnotic.com, with Netcaster Nibblebox.com, the Santa Monica-based company founded in part by helmer Doug Liman.

The companies are looking to expand acquiring and developing original entertainment for content buyers, consumer brands and advertising agencies while developing the talents of emerging filmmakers for commercials, television and feature-film production.

“James, Dayna and Douglas bring a wealth of experience and established relationships to Hypnotic,” said Hypnotic CEO Dave Bartis, former topper of Nibblebox. “Their knowledge will be essential to furthering Hypnotic as an entertainment and marketing services company.”

Malatesta is responsible for overseeing the creative development and execution of Hypnotic’s sponsored productions. A former strategic planner, account director and producer at advertising agencies DDB Needham, Berlin Cameron & Partners and Pittard Sullivan, Malatesta was most recently VP of content development at interactive television startup WatchPoint Media.

Lustig will manage the offline distribution of Hypnotic’s films. She was most recently veep of programming enterprises at TV and film production and distribution company Unapix Entertainment. Before that, Lustig was director of acquisitions at GoodTimes Entertainment.

Scott will manage cross-marketing opportunities with U, establish brand awareness with filmmakers, entertainment buyers and distributors, oversee film festival participation and exec produce Hypnotic’s Million Dollar Film Festival. Most recently, Scott was exec VP and general manager of online trading service Hollywood Stock Exchange.

More Digital

  • Vaccination

    YouTube Yanks Ads From Anti-Vaccination Conspiracy Channels

    YouTube, under fire for facilitating the spread of conspiracy theories and other misinformation, said it will no longer serve ads on channels that espouse anti-vaccination rhetoric. The Google-owned video giant cited its advertising policy that bans “dangerous and harmful” content from eligibility in its monetization program. “We have strict policies that govern what videos we [...]

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

More From Our Brands

Access exclusive content