Although specific financial terms of the deal were not disclosed, it signals that there is, indeed, money to be made off of Internet content and territories that are seeking it out.
Several of Icebox’s founders decided to resurrect the brand in May as a production company, not as a dot-com, and continue working with its stable of writers from shows such as “The Simpsons” and “Seinfeld” to create new properties. The site shuttered in February.
As part of the deal, Flextech will control all of the Internet, television, video, merchandising, wireless and broadband rights to the Icebox catalog in the U.K. and Ireland for an unlimited period of time.
The company said it plans to broadcast Icebox’s interactive programming, including “Zombie College” and “Mr. Wong,” across the British broadcaster’s four pay-TV channels, as well as those channels’ popular Web sites.
Flextech will also work with Icebox to co-produce original programming.
The co-founders of the new Icebox include John Collier, former co-executive producer of “King of the Hill”; Howard Gordon, former exec producer of “The X-Files”; and Rob LaZebnik, former co-exec producer of “The Simpsons,” as well as Scott Rupp, former Icebox head of business development and Tal Vigderson, former Icebox head of business and creative affairs.