Mark Fleischer has been tapped prexy of Mainframe U.S.A., the Los Angeles-based subsid of Canadian computer animation studio Mainframe Entertainment.
In the newly created post, Fleischer will spearhead the expansion of the company’s presence in Los Angeles. He will report to Brett Gannon, newly appointed prexy and chief operating officer.
“We needed a stronger presence in Hollywood, and Mark Fleischer is the person to help us accomplish this goal,” Gannon said. “We think it is especially fitting that the grandson of the great animation pioneer, Max Fleischer, take the reins of our Los Angeles-based animation studio. Through his highly developed skills and relationships, we will continue to expand both our production and distribution opportunities.”
Fleischer first began working with Mainframe as prexy of Fleischer Studios in Los Angeles.
The companies recently joined forces to develop and produce a new animated television series based on the Fleischer Studios-owned classic cartoon icon Betty Boop. For the last two years he also has been serving as managing partner of the Los Angeles office of the New York law firm Squadron, Ellenoff, Plesent and Sheinfeld. Before that, Fleischer was executive veep of entertainment business development at MGM.
Mainframe, which employs more than 300 staffers, has created animation for TV shows “Max Steel,” “ReBoot” and “Heavy Gear” as well as homevid “Barbie in the Nutcracker.”