Fistful of buyers detour onto ‘Mercer Street’

Cyberbiz Brief

After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing.

The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” Show, which centers around a group of twentysomething loftmates adrift in Soho, will enable a character’s apparel, accessories and home furnishings to be available for click-through shopping.

Featured products include furniture made by Phillipe Starke and Pensi; handbags made by Monica Lewinsky; watches, glasses and other accessories by Fossil, Puma, and Yak Pak; and clothing by hip outfitters Caffeine, Dickies, Silver Jeans and others. Twenty initial webisodes will be streamed, each running between three to five minutes in length.

Formed early last year by Steeplechase Media, Television.com is helmed by E! Entertainment Television founder Larry Namer and Viacom and E! programming executive Rick Portin.

More Digital

  • Google-Made Smart Display May Be Called

    Google to Launch Home Hub Smart Display, Leaks Suggest

    After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing. The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” […]

  • A New Report Takes Close Look

    How YouTube’s Far Right Is Using Classic Influencer Tactics to Promote Its Views

    After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing. The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” […]

  • YouTube Gaming App Discontinued, New Gaming

    YouTube Phases Out YouTube Gaming App, Brings Video Game Streamers Back Into the Fold

    After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing. The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” […]

  • AI Foundation - Lars Buttler

    Endeavor Invests in AI Foundation, Startup That Has Created AI Filters to Spot Deepfakes Photos

    After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing. The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” […]

  • Illumix Raises $8.6 Million Seed Round

    Augmented Reality Startup Illumix Raises $8.6 Million From Lightspeed, Maveron, Michael Bay

    After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing. The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” […]

  • Issa Rae

    Mipcom Turns Spotlight on Social Media, Diversity, Women's Representation

    After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing. The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” […]

  • Claire Foy - Outstanding Lead Actress

    Netflix Stock Climbs After Streamer's Record 23 Emmy Wins

    After years of unfulfilled promises of interactivity by a myriad of hopefuls, Fistful of Pixels is at last enabling Netizens to watch a show and click to buy the character’s clothing. The Gotham-based prodco recently teamed with film production company DownHome Entertainment and has inked with Television.com to stream their frosh project “55 mercer street.” […]

More From Our Brands

Access exclusive content