×

Col bids on syndie eBay

Magazine-style skein to focus on the stories behind eBay users

Stations will soon get to bid on a new syndicated strip based on eBay, the popular online auction site. Columbia TriStar Television Distribution and LMNO Prods. will partner to produce the series, which is set for a fall 2002 launch. Few details have been ironed out, but sources familiar with the project said it would take a magazine-style look at the stories behind eBay users and most likely be a half-hour.

The eBay series concept currently appears to be a cross between “Antiques Roadshow” and “Real People.” Project would focus on the people who connect and share their passions via eBay, and will also include a host, although producers are far from beginning a talent search.

The as-yet untitled project will also include an interactive component, although producers are just now hammering out what that might be. Local stations could, for example, sell items on eBay or even put those auctions on their own Web sites.

CTTD and LMNO are expected to announce the project this week and take it to stations shortly thereafter. No pilot has been shot, although producers expect to tape segments in the coming weeks. CTTD will most likely target the eBay strip at daytime or early fringe time periods.

Before making any major decisions on the project, the distributor is waiting to see what shakes down in the syndie market. Should some hourlong strips disappear, CTTD could always develop the eBay project as an hour offering.

TV ties in place

Ebay– which, along with LMNO, is repped by William Morris– has kicked around the idea of a television companion series for some time. The site has marketing partnerships at outlets including History Channel, Nick at Nite, Cartoon Network and ABC — which also had an eBay series in development at one point.

Not only is eBay one of the Internet’s few success stories (it’s shown a profit almost since launch), but it also elicits strong brand loyalty. The Web site, which launched Labor Day weekend in 1995, boasts 34 million registered users and holds regular sold-out “eBay University” educational seminars.

“EBay is the one great brand name that survived the dot-com world,” said one source familiar with the project.

(Josef Adalian contributed to this report.)

Popular on Variety

More TV

  • TV News Roundup: Netflix Drops Trailer

    TV News Roundup: Netflix Drops Trailer for Ryan Murphy's 'The Politician' (Watch)

    In today’s TV news roundup, Netflix has drops the first trailer for “The Politician,” and “Killing Eve” adds two to its cast for season 3.  CASTING Harriet Walter and Danny Sapani, both alums of “The Crown,” are set to join the cast of “Killing Eve” for its third season. British writer Suzanne Heathcote, whose past credits include [...]

  • Lady Gaga

    Variety Earns 14 Folio: Eddie & Ozzie Award Nominations

    Variety has received 14 Folio: Eddie & Ozzie award nominations for its coverage of the entertainment industry over the past year. The awards gala, which will take place at The Hilton Midtown in New York City on Oct. 30, celebrates publications that have demonstrated impressive investigative journalism, in addition to thoughtful digital and print design. [...]

  • Disneyland

    Disney Shares Slip Amid Reported Whistleblower Allegations of Inflated Revenue

    Sandra Kuba, a former senior financial analyst for Disney’s revenue operations unit, says she has filed a series of whistleblower tips with the U.S. Securities and Exchange Commission, alleging that the entertainment conglomerate repeatedly and systematically overstated its revenue for years, according to a MarketWatch report, by as much as $6 billion in a single [...]

  • Bob Bakish Joe Ianniello

    ViacomCBS Sets Board Members; Bob Bakish, Joe Ianniello New Deals Disclosed

    ViacomCBS has unveiled the 13 members of its board of directors and details of new employment contracts for president-CEO Bob Bakish and CBS chairman-CEO Joe Ianniello. The disclosure came Monday in a filing with the Securities and Exchange Commission, six days after Viacom and CBS at long last set an all-stock merger agreement valued at [...]

  • Carrie Underwood, left, and Reba McEntire

    CMAs Make Hosting Change: Brad Paisley Exits, Dolly Parton and Reba McEntire Are In

    The CMA Awards have had the most consistent hosting situation of any music awards show in television, but 11 years after installing Brad Paisley and Carrie Underwood as the reliable faces of the telecast, even ABC and the Country Music Association have decided it’s time for a switch. Come Nov. 13, Underwood will return for [...]

  • Ava Max iHeartRadio Wango Tango, Portraits,

    Megan Thee Stallion, CNCO, Ava Max to Perform at VMAs Pre-show

    CNCO, Megan Thee Stallion and “Sweet but Psycho” singer Ava Max (pictured) have been added to the performer lineup at this year’s MTV Video Music Awards. The three will take the stage during the VMAs’ red carpet pre-show, hosted by Terrence J and Nessa. Zara Larsson will join the two hosts as a special correspondent. [...]

More From Our Brands

Access exclusive content