Universal Pictures has inked a deal with Irvine, Calif.-based Cameo Technologies to provide its upcoming film trailers to computer users through a service that sends video to a Netizen’s hard drive for later viewing rather than forcing them to download and stream large files while surfing online.
The company’s CameoCast technology, which is similar to that developed by Load Media Networks, will test its capabilities using U’s trailers for everything including theatrical, DVD and VHS feature film releases and pay-per-view events.
Consumers must download Cameo’s free desktop player, which then automatically delivers the film clips and trailers onto consumers’ hard drives. Additionally, CameoCast enables consumers to view the digital video on the computer’s full screen as opposed to a small window.
Cameo’s content distribution deal is likely to include music, television and gaming properties once the initial beta test is completed.