HOLLYWOOD — Amazon.com has inked a deal with Buena Vista Pictures Marketing to promote the studio’s upcoming pics online. Financial details were not disclosed.
Throwing its hat in the ring to compete with services such as AOL’s Moviefone and Yahoo Movies, Netco has also bowed a new section of its Web site called “In Theaters” that offers theater times, reviews and other movie-related info, created in concert with the Internet Movie Data Base (IMDb.com), an online entertainment resource guide that it owns and operates.
Marketing deal is mutually beneficial for Amazon and Buena Vista. Amazon offers Buena Vista information about its 28 million customers’ spending habits and preferences to aid the studio in targeting specific demographics.
Showbiz info, such as show times, trailers, celeb bios and reviews, encourages Netizens to spend more time on the Seattle-based Internet retailer’s Web site, potentially increasing its ad revenue and product sales.
By opting to send in their zip codes, Netizens will receive customized emails about upcoming movies similar to the messages Amazon currently disseminates about books.
For example, a customer who recently purchased a book about WWII battleships would receive an email promoting “Pearl Harbor.”
In the movie emails, Amazon plans to package related promotions about wares it sells, including DVDs, movie soundtracks and vidgames.
Netco said it intends to pursue similar marketing deals with the other major studios.