Sondheim ready for Goodtimes

Exec takes over day-to-day operations

Former Polygram Video president Bill Sondheim has been named president of New York-based video supplier and direct response company Goodtimes Entertainment.

With the appointment, former longtime Goodtimes president Andrew Greenberg has been promoted to vice chairman and CEO under chairman Joe Cayre. Greenberg will focus on developing and implementing business strategies for the company, which is coming off its best year, according to Cayre.

Sondheim, who was most recently managing director of new media at children’s programming producer-distributor BKN, takes over day-to-day responsibilities for the operations of Goodtimes, reporting to Greenberg.

Sondheim spent nearly the entire 1990s at Polygram, playing a key role in forging video distribution deals with the National Football League, Major League Baseball and the National Basketball Assn., and helping grow revenues to more than $250 million in 1998 from $40 million in 1995.

In addition to strong video sales of “Rudolph the Red-Nosed Reindeer” and “Omega Code,” last year Goodtimes became the second largest electronic direct response marketer on the strength of more than 7 million transactions from a range of products.