Lucre for Lucas

'Phantom' DVD makes $45 mil in first week

“Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16.

That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set by “The Mummy Returns” just two weeks ago, when Universal reported first-week sales at 2 million units.

The next challenger is the year’s biggest movie, “Shrek,” to be released Nov. 2, followed by the release on Nov. 20 of last year’s biggest movie, “Dr. Seuss’ How the Grinch Stole Christmas.”

Although “Phantom” distributor Fox did not give a specific number of units sold, the studio has reportedly shipped about 3.3 million copies of the title.

Fox and Lucasfilm reported late Monday that 65% of all units shipped had already been purchased by consumers and that some retailers could run out of copies.

“Our tracking shows that the sales velocity for ‘Episode I’ is greater than “Gladiator,” the No. 1-selling DVD of all time, and “The Mummy Returns,” the previous No. 1-selling DVD of the year,” noted Mike Dunn, exec VP of sales and marketing at Twentieth Century Fox Home Entertainment. “We’re doing everything possible to insure that we are not in an out-of-stock situation at retail, but given this velocity of sales, it’ll be close.”

Lucasfilm VP of marketing Jim Ward said, “This stellar sales performance is even more impressive given that it is nearly three years after its theatrical release and 18 months after its VHS release.”

More Digital

  • The Bureau French TV Show

    French Firm Federation Steps Into the U.S. Market

    “Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16. That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set […]

  • iQiyi Nasdaq Stock Exchange

    Chinese Video Streamer iQIYI Buys Game Developer Skymoons

    “Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16. That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set […]

  • MIP Cancun Co-production Forum Bigs Up

    MIP Cancun Co-production Forum Set for 2018 Sophomore Edition

    “Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16. That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set […]

  • Subscriptions, Usage Climb at Iflix Streaming

    Subscriptions, Usage Climb at Iflix Streaming Service

    “Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16. That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set […]

  • Netflix TV user interface

    Netflix Revamps TV Interface, Aiming to Boost Streaming Hours

    “Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16. That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set […]

  • young turks - TYT Network

    The Young Turks Sued for Racial Discrimination by Ex-Employee

    “Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16. That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set […]

  • google logo

    After EU Fines Google Over Android, Alphabet Will Take $5.07 Billion Charge in Q2

    “Star Wars: Episode I — The Phantom Menace” has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16. That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set […]

More From Our Brands

Access exclusive content