You will be redirected back to your article in seconds

Dinos phone in video promotion

Voice-activated disposable cell phone debuts in Dec.

HOLLYWOOD — “Welcome to Jurassic Park, the disposable phone.”

In one of the most unusual cross-promotions for a video, beginning Dec. 11, Universal Studios Home Video is partnering with a cell-phone company in offering the first voice-activated disposable cell phones to thousands of customers who purchase the vid version of “Jurassic Park III.”

Garden Grove, Calif.-based Hop-On will not introduce the revolutionary phones at retail outlets until late December, a couple weeks after the exclusive “Jurassic Park” offer.

Getting a line on freebies

The phones, designed primarily for emergencies — a cell phone was integral to the story of the rescue in last summer’s hit movie — have enough battery power to last six months and allow users to make up to 60 minutes of calls anywhere in the country during that time. They do not have an assigned phone number (they cannot receive incoming calls). They also do not have a keypad, relying instead on verbal dictation of the desired number through an ear piece that has a microphone attached to the connecting wire.

The tiny phones can be recycled by being returned to Hop-On in exchange for a $5 rebate on the purchase of another one.

For the duration of the one-time promotion, an operator will answer every call from owners of the phones with the greeting “Welcome to Jurassic Park” before prompting the caller to say what number to dial.

Ken Graffeo, senior veep of marketing for USHV, said that since “Jurassic Park” brought a revolutionary technology to cinema in a movie about survival, it was fitting to have a promotion for the vid that introduced a technology that could be used in the same way.

The phones, which will have a retail pricetag of about $30, will be delivered free to consumers who respond to a winning promotional card inside the video package of “Jurassic Park III.”

Graffeo anticipates that the video will be one of the year’s biggest, especially on DVD.

Lizard promo scales heights

On the heels of huge marketing campaigns for the successive record-setting releases of “The Mummy Returns,” “Shrek” and “Dr. Seuss’ How the Grinch Stole Christmas,” Graffeo said the studio has another monster promotion. This one is a nearly $20 million marketing campaign for the video of “Jurassic Park III,” one of last summer’s top-grossing movies at the box office.

The cell phone offer, which will be touted in radio and TV spots, in-store advertising and on each video, is integral to the campaign, Graffeo said.

Hop-On will not advertise the “Jurassic” phone separately. The Hop-On phones sold through retailers later next month will not have the “Jurassic Park” logo.

More Digital

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

  • Carlos SlimMexican tycoon Carlos Slim participates

    Carlos Slim’s America Movil Looks to Invest $8.5 Billion in Latin America This Year

    América Móvil general director Daniel Hajj has announced that Carlos Slim’s Mexican conglomerate plans to invest $8.5 billion in Latin American in 2019, focusing primarily on fiber-optic infrastructure and updated mobile technologies such as 4.5G and 5gG. In a conference call with analysts, following the company’s recap of fourth quarter results, Hajj laid out the [...]

  • Netflix Gooses Movistar Uptake in Spain

    Netflix Gooses Movistar + Uptake in Spain

    MADRID — Telefonica’s Movistar +, the biggest pay TV-SVOD service in Spain, is feeling the Netflix effect. And for the good. Following Netflix’s launch on Movistar + on Dec. 11, more than one third of new subscribers to Movistar, Telefonica’s telephony, internet and TV service, have taken the new Netflix option. 35% of established clients [...]

  • Transformers: War For Cybertron

    Transformers Origin Story Coming to Netflix as Animated Series in 2020

    Netflix and Hasbro have partnered with Rooster Teeth to bring “Transformers: War for Cybertron” — telling the origin story of the Transformers universe — to the global streaming service in an original series set to launch in 2020. The producers promise that the series will feature a “new animation look and style” that shows the [...]

More From Our Brands

Access exclusive content