Making good on a promise in 1999 to release the studio’s first animated movie classic on DVD this fall, Buena Vista Home Entertainment has set a date of Oct. 9 for the debut of a special DVD edition of “Snow White and the Seven Dwarfs.”
More than 25 million copies of the 1937 movie have been sold on VHS and laserdisc.
“We believe DVD represents a huge opportunity for our company,” said Dick Cook, chairman of the Walt Disney Motion Pictures Group. “As people change over to DVD, they will augment their existing libraries with discs in the new format.”
Former Walt Disney Studios chairman Joe Roth announced in November 1999 that the company was creating a Platinum Collection line of 10 classic Disney animated movies to premiere on DVD beginning this fall. A new Platinum title will be introduced each year, with the previous titles going on moratorium.
Although at least four of the 10 titles to get the Platinum treatment –“The Little Mermaid,” “The Jungle Book,” “101 Dalmatians” and “Lady and the Tramp” — already are on DVD, they will begin to be pulled from release in anticipation of the Platinum versions. All DVD versions of each movie will go on moratorium after a period of time in release that has not yet been specified.
No price has been announced for “Snow White,” which will feature behind-the-scenes programs, audio commentaries and other supplemental features that will match or surpass the extensive material Disney included in its recent DVD editions of “Fantasia/Fantasia 2000,” “Dinosaur” and “Toy Story/Toy Story 2,” according to a spokesman.