WB vet to take advisory role

Reisenbach will not be replaced, to act as consultant

HOLLYWOOD — Sandy Reisenbach, executive VP of marketing and planning at Warner Bros., will exit his day-to-day responsibilities at the end of the year to serve as an active consultant to the studio.

Reisenbach will not be replaced, and his responsibilities will be taken on by other execs.

He will continue to serve as a senior adviser to chairman-CEO Barry Meyer and president-chief operating officer Alan Horn on general marketing issues as well as with AOL Time Warner for integrated marketing and advertising initiatives.

Adviser role

“Sandy and I have been dear friends and colleagues for more than 20 years,” Meyer said. “While I completely understand Sandy’s desire to step away from the pressures and responsibilities of a studio executive, I am simply not ready for him to retire and certainly not ready to lose his counsel. Luckily for us, I have convinced him to be completely available to Alan and me, Warner Bros. and AOL Time Warner, on an as-needed basis for at least a couple more years.”

Reisenbach joined Warners in 1979 as executive VP of advertising and publicity for Warner Bros. Pictures and was promoted in 1989 to his current post, which was created for him.

Marketing moves

For the past 12 years, Reisenbach has overseen and advised Warners on worldwide marketing and has been charged with oversight of Warner Bros. Family Entertainment, Warner Bros. Animation, the company’s kids programming, marketing initiatives and theme park interests.

Reisenbach moved to Warners from Grey Advertising in Gotham, where he served as exec veep and later president of Grey’s leisure and entertainment division.

“Sandy’s talent and expertise are without peer,” said Jerry Levin, CEO of AOL Time Warner. “Sandy is not only a highly valued colleague and friend, he is a role model for his integrity and character.”

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