Starz Encore Group has upped senior VP of marketing and business development Mike Hale to executive vice president, chief marketing officer.
While focusing on marketing Starz on Demand, a video service with VCR-like qualities, Hale will continue to manage consumer and trade marketing, affiliate marketing, consumer research, analysis of sales and corporate communications.
Hale is a member of the marketing planning committee of the Cable & Telecommunications Assn. and is co-chair of the org’s 2002 digital conference in Los Angeles.
Hale previously served as director of corporate marketing at Times Mirror Cable TV.