Publicity head Mayer to ankle D’Works

Exec helped establish West Coast publicity dept

DreamWorks head of publicity Vivian Mayer will ankle, four years after helping launch the mini-major’s film division. Mayer, who’s weighing other offers, chose not to renew her contract. Though that pact has already expired, Mayer will stay until mid-June.

Mayer, who has had a diverse publicity background that includes nonprofit stints at the Los Angeles County Museum of Art and the UCLA Film & Television Archive, worked two years at MGM and ABC before being hired by DreamWorks head of marketing Terry Press.

Mayer helped establish DreamWorks’ West Coast publicity department, starting with the studio’s initial release, “The Peacemaker.” She worked on Oscar campaigns for “Saving Private Ryan,” “American Beauty” and “Gladiator”; the latter two won Best Picture honors.

Mayer most recently was involved with the campaign to launch “Shrek,” the animated film that has emerged as DreamWorks’ latest breakout hit.

Mayer characterized her exit as entirely amicable, precipitated by her desire to make a change.

“My experiences have not only met but exceeded my expectations,” she said, “and while it’s been an extraordinary time, several opportunities have recently presented themselves that I would like to take advantage of.”