×
You will be redirected back to your article in seconds

No. 34: TF1

Paris

Revenue: $2.11 billion

Profit: $232.6 million

Having enjoyed a stupendous 2000 in revenue terms, France’s leading free-to-air private web continued to hold its own admirably in the first half of 2001, bucking a downward advertising trend and upping its revenues 8.6%.

Despite a ratings war with rival web M6, TF1’s advertising revenues still grew by 0.2%, in a market that shrank by 3.4%. That’s because the web continues to enjoy a huge audience share by other broadcasters’ standards, more than 32%. In the first half of the year, 48 of France’s top 50 shows aired on TF1.

But thanks to M6’s reality skein “Loft Story,” TF1’s market share dipped a few percentage points earlier this year and had execs at TF1 vowing that such an outrage wouldn’t happen again.

The web made a preemptive strike in June by unveiling a $300 million deal with Europe’s reality TV giant Endemol, via which TF1 will have a first look at any new formats the company invents. Under the deal, the pan-European TV production group will provide TF1 with a new reality show every year for five years.

TF1 also renewed its order with Endemol, the web’s biggest provider of shows, with about 30 primetime programs for the web annually as well as fare for other dayparts.

Another canny deal by the TF1 group was the acquisition of Canal Plus’ stake in Eurosport, giving TF1 sole ownership of Europe’s leading pan-European sports channel.

But TF1’s core business continues to dominate, and when it comes to hanging on to its market lead, the web has more than reality to fear. The next challenge will be adopting the right strategy for the introduction of digital terrestrial TV, due to reach Gallic small screens by the end of 2002. The new technology will up the number of channels from six to 36.

More Biz

  • Contract Placeholder Business

    WGA, Agents Face Tough Issues on New Franchise Pact (Column)

    The Writers Guild of America and the major talent agencies are seven weeks away from a deadline that could force film and TV writers to choose between their agents and their union. This is a battle that has been brewing for a year but few in the industry saw coming until a few weeks ago. [...]

  • Island Records Names Christine Kauffman Senior

    Island Records Names Christine Kauffman Senior VP of Brand Partnerships

    Veteran advertising executive Christine Kauffman has been named senior VP of brand partnerships at Island Records, the company announced today. She will be based in New York and report to Island COO Eric Wong. In making the announcement, Island President Darcus Beese said, “The fast-paced and competitive field of strategic brand marketing has become an [...]

  • Latin Music Veteran Nir Serioussi Joins

    Latin Music Veteran Nir Serioussi Joins Interscope as Executive VP

    Interscope Geffen A&M announced today that veteran executive, producer and songwriter Nir Seroussi will join the company as executive vice president. The announcement was made by Interscope Geffen A&M Chairman and CEO John Janick, to whom Serioussi will report. (Seroussi, center, is pictured above with Janick, left, and Interscope EVP Joie Manda.) According to the [...]

  • Tan FranceUnforgettable Gala, Inside, Los Angeles,

    'Queer Eye' Star Tan France to Host Audiobook Audie Awards

    “Queer Eye” resident style expert Tan France is taking on a slightly different project next month as he hosts the Audie Awards, which honors the best releases and achievements in audiobooks over the past 12 months. The ceremony, which takes place on March 4 in New York, is an annual event organized by the Audio [...]

  • Obit Obituary Placeholder

    Shelly Saltman, Former Fox Sports President and Promoter, Dies at 87

    Sheldon “Shelly” Saltman, the sports promoter behind the Billie Jean King vs. Bobby Riggs tennis match and Evel Knievel’s Snake River Canyon jump, died Saturday in Los Angeles. He was 87. The original president of Fox Sports, Saltman started his career as a sports announcer before moving to promotions at media companies like the Gillette Cavalcade [...]

  • Arista Records, Mogul Vision Launch Joint

    Arista Records, Mogul Vision Launch Joint Venture

    Arista Records and Smokepurpp/ Lil Mosey manager Josh Marshall today announced the launch of Mogul Vision Music, a new joint venture label focused on “breaking extraordinary talent and building artist careers through innovative A&R, branding and marketing strategy,” according to the announcement. Based in New York with Marshall (pictured above left, with Massey) as its CEO, the [...]

  • Jussie Smollett

    Jussie Smollett Faces Prison, Career Ruin if He Lied About Attack

    Jussie Smollett is facing prison time and the implosion of his career if it turns out he lied about being the target of a hate crime, legal and public relations experts say. “The best thing that Jussie can do is pray and pray a lot,” said Ronn Torossian, founder of 5W Public Relations. “If he [...]

More From Our Brands

Access exclusive content