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No. 31 Televisa

Mexico City

Revenue: $2.16 billion

Loss: $82 million

With a 73% terrestrial TV audience share during the second quarter of 2001, Grupo Televisa’s biggest challenge is maintaining its dominance of the Mexican media market through new technology.

In the last year, Televisa launched Internet portal esmas.com (in May 2000) while consolidating its pay TV outfits, Mexico City cabler Cablevision and satcaster Sky Mexico.

Despite a rocky start, esmas.com is beginning to perform solidly, with more than 600,000 registered users and some 9 million hits a month.

Cablevision, 51% owned by Televisa, has 490,000 subscribers, including 67,000 to its digital service. Sky Mexico, 60% owned by Televisa, has 645,000 subscribers, some 73% of the national direct-to-home market.

Terrestrial broadcasting, the powerhouse of the group, accounting for 60% of 2000 sales, continues its hegemony over Mexican airwaves. After conceding audience share to rival TV Azteca, Televisa bounced back to 75% in 2000, an 8% increase over the previous year.

“Today, Grupo Televisa is a more efficient company,” boasts prexy and CEO Emilio Azcarraga Jean, signaling what he regards as his biggest achievement since taking over from his late father.

That three-year period of fat trimming appears to have left the group, once notorious for lavish spending, better prepared to weather the millennial economic downturn.

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