No. 11: NBC

New York

Revenue: $6.797 billion

Operating profit: $1.797 billion

When NBC News president Andrew Lack was promoted to president and chief operating officer of NBC in May, he emphasized that the company is not looking for a buyer, and is instead looking to expand.

“We’re always on the lookout for opportunities, either acquisitions or partnerships, said Lack. “Growth is the challenge for us.”

Having fared well with MSNBC and CNBC, the company is looking to bolster its cable holdings. NBC pulled the plug on its publicly traded Internet venture NBCi in the spring.

The Peacock web’s failure to get an early jump on the reality TV bandwagon put it at a disadvantage last season. For the 2000-01, NBC’s primetime ratings average among the key demo of adults 18-49 dipped 4% from the previous term.

During the summer, however, the net compensated by earning strong ratings with reality shows “Spy TV” and “Fear Factor.” In addition, the net continues to dominate early morning and latenight.

With scripted programming costs skyrocketing, it’s likely that NBC will continue to mine the reality genre looking for gold.

Up against a soft advertising market, NBC posted about $2 billion from advertisers in upfront time buys for the season ahead, down from $2.2 billion last year. Nonetheless, the net was the market leader.

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