×
You will be redirected back to your article in seconds

Marketing maven has new haven

Ammer nabs prexy title at Col TriStar

After weeks of negotiations, Geoffrey Ammer has decided to leave his marketing post at Revolution Studios for Sony Pictures Entertainment.

Ammer will hold the title of president of marketing for the Columbia TriStar marketing group. Announcement was made Wednesday by Jeff Blake, president of worldwide marketing and distribution for the studio’s motion picture group.

Ammer will assume his position Sept. 4 and report directly to Blake. Ammer will supervise all areas of Sony’s domestic marketing, and all domestic marketing personnel will report to him — except creative advertising — the one area that has created so many headaches for the studio in recent months.

Sony marketing found itself in the glare of the spotlight this summer when two marketing gaffes were disclosed: The studio’s creative advertising department had invented a critic (David Manning) to lavish praise on Sony movies and a Revolution Studios release and, a week later, it was discovered that Sony had used two of its marketing employees to pose as customers for a glowing testimonial TV ad.

Two creative advertising executives, senior exec veepee Josh Goldstine and junior executive Matthew Cramer, were suspended for 30 days over the Manning flap.

Blake declared in June that the studio would “put in place concrete new policies and procedures that … will make it a concrete policy not to use this form of advertising in the future” (Daily Variety, June 15).

No more shuffling

Blake maintains that no further marketing exec changes will come as a result of Ammer’s arrival.

Asked specifically whether Goldstine, who returned from his suspension July 10, would be staying on under the soon-to-be-reorganized department, he answered: “This is the team. Josh is a terrific executive, and he’s staying.”

According to sources familiar with the company, Goldstine is contractually guaranteed responsibility for creative advertising at Sony and will continue to report to Blake.

In a statement, Blake said Ammer’s coming from Revolution, in which Sony owns a 7.5% stake, “only serves to make Geoff’s arrival easier; we look forward to a smooth transition and are really pleased to bring him onboard.”

Ammer, who is heading off for a week’s vacation before joining Sony, called Blake “one of the most straightforward and honest executives in the business” and added he was “thrilled for the opportunity to join his team.”

Prior to joining Revolution, Ammer served as co-president of marketing in the Buena Vista Motion Picture Group at the Walt Disney Co. Before joining Disney, Ammer spent 14 years in the movie marketing department at 20th Century Fox.

Revolutionary split

Meanwhile, at Revolution, partner Tom Sherak said the mini-major will split the duties of marketing between two execs that will soon be hired — one for domestic marketing, one for international. Ammer previously had been responsible for worldwide marketing.

Sherak declined to identify candidates for the job but noted that he expected to fill the international marketing position by week’s end. Revolution’s search for a domestic marketing topper will start today.

More Biz

  • Louis Tomlinson Signs With Arista (EXCLUSIVE)

    Louis Tomlinson Signs With Arista (EXCLUSIVE)

    One Direction’s Louis Tomlinson has signed with Arista, sources tell Variety. While the singer was formerly linked with Epic Records in 2017, he is signed directly to Simon Cowell’s Syco label and will move within the Sony Music family to Arista. Tomlinson teased a new single on Feb. 2, posting on Twitter, “Just heard the [...]

  • Jussie Smollett

    Jussie Smollett's Bail Set at $100,000, Must Surrender Passport

    UPDATED: A Chicago judge set a $100,000 bond for Jussie Smollett on Thursday, as the “Empire” actor made his first court appearance. Smollett faces one felony count of filing a false police report. Police allege that Smollett staged a Jan. 29 attack, telling detectives that he was accosted by two men who used racial and [...]

  • Michael Jackson Estate Accuses HBO of

    Michael Jackson Estate Sues HBO for Non-Disparagement Contract Breach

    The estate of Michael Jackson sued HBO on Thursday, accusing the cable channel of violating a non-disparagement clause by agreeing to run “Leaving Neverland,” a documentary accusing Jackson of sexual abuse. The suit seeks to compel HBO to litigate the matter in a public arbitration process, and claims that the estate could be awarded $100 [...]

  • Allison Kaye

    Scooter Braun Names Allison Kaye Partner at Ithaca Holdings (EXCLUSIVE)

    On the back of a history-making debut by Ariana Grande, who claims the top three songs on the Billboard Hot 100 chart this week (tying the Beatles), Scooter Braun has appointed his longtime deputy Allison Kaye to partner at Ithaca Holdings LLC, which houses SB Projects. She was previously president of music at the 12-year-old [...]

  • Tidal Launches $1 Million Program to

    Tidal Launches Unplugged, $1 Million Program to Support Emerging Musicians

    Tidal, the streaming platform headed by Jay-Z, today announced the launch of a million-dollar artist grant program intended to support emerging musicians. Called Tidal Unplugged and funded by a donation from venture capitalists and philanthropists Mark Lampert and Robert Nelsen, the program will kick off March 1 in Detroit, where Lampert’s grandfather started his musical career. [...]

  • Patti Smith, Sharon Van Etten Lead

    Patti Smith, Sharon Van Etten, Lead Initial Lineup for Renovated Webster Hall

    New York’s classic venue Webster Hall, which will reopen this spring after a months-long renovation, has announced the first run of shows after its relaunch: Patti Smith and Her Band, Broken Social Scene, MGMT, Empire of the Sun, Old Dominion, Sharon Van Etten, Built to Spill, Real Estate, Chromeo and Big Thief are among the [...]

  • Jussie Smollett

    Jussie Smollett Charged With Filing False Police Report

    “Empire” actor Jussie Smollett has been charged with filing a false police report, the Chicago police said Wednesday. “Detectives will make contact with his legal team to negotiate a reasonable surrender for his arrest,” police spokesman Anthony Guglielmi said on Twitter. Smollett is due to appear in court for a bond hearing at 1:30 p.m. [...]

More From Our Brands

Access exclusive content