Lounsberry rides to sr. VP for U Rec Group

Duties include sales ops for theme parks

Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group.

Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of the Universal Studios Florida startup team, joining U in 1987.

“As the division continues to expand domestically and internationally, Fred’s extensive sales experience will be invaluable,” said Wyman Roberts, exec veep and chief marketing officer of Universal Studios Recreation Group.

Prior to joining U, Lounsberry was sales and marketing director for Expo ’86 in Vancouver.

More Biz

  • Brian Roberts Sun Valley Conference

    Merger Mania Dominates Talk at Sun Valley Moguls' Confab

    Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group. Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of […]

  • Discovery Extends CEO David Zaslav's Contract

    Discovery Extends CEO David Zaslav's Contract Through 2023

    Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group. Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of […]

  • Sire Records Cofounder Seymour Stein Leaving

    Sire Records Co-Founder Seymour Stein Leaving Warner Music Group After Four Decades

    Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group. Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of […]

  • Mark Zuckerberg

    Five Things We Learned From Mark Zuckerberg's Interview With Recode

    Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group. Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of […]

  • Jay-Z Slams Philadelphia Mayor for Made

    Jay-Z Slams Philadelphia Mayor for Made in America Festival Move

    Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group. Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of […]

  • Ryan Chisholm Clio Massey Work of

    David Massey Announces Leadership, Artists for Work of Art Publishing-Management Venture (EXCLUSIVE)

    Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group. Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of […]

  • Steph Curry Uncovered

    Steph Curry Says He Would 'Jump' at the Chance to Act

    Fred Lounsberry, previously executive vice president marketing and sales at Universal Orlando, was promoted Wednesday to senior VP sales for Universal Studios Recreation Group. Lounsberry will be responsible for sales activities in U’s worldwide theme-park operations while continuing to oversee day-to-date sales functions at its Florida parks. He was one of the original members of […]

More From Our Brands

Access exclusive content