‘LiLi’ offers hip quips

Virtual VJ to become int'l phenom

An animated skein featuring a futuristic VJ has become a favorite with Asian viewers, with its popularity spanning the entire continent.

“LiLi: Version 2.5” is based on MTV’s first interactive VJ, LiLi (which means “pretty” in Mandarin). The program was launched in July last year, with LiLi taking viewer requests and adding her own spiky wit between music tracks. Since then, better technology has improved her movements and added a quirky flying sidekick, BeiBei.

Viewers can’t seem to get enough of the virtual VJ. “LiLi: Version 2.5” garners almost double the rating of any of MTV’s other shows, and she receives more than 10,000 email requests every month.

“LiLi’s” format can be easily adapted to suit different languages in MTV’s different markets. Local versions of the show air on MTV Southeast Asia, MTV Mandarin (Taiwan and China) and MTV India, with further expansion planned.

More Biz

  • Richard Simmons

    Prosecutors Charge Private Eye With Illegal Spying on Richard Simmons

    An animated skein featuring a futuristic VJ has become a favorite with Asian viewers, with its popularity spanning the entire continent. “LiLi: Version 2.5” is based on MTV’s first interactive VJ, LiLi (which means “pretty” in Mandarin). The program was launched in July last year, with LiLi taking viewer requests and adding her own spiky […]

  • Lionsgate General Counsel Left Amid Allegations

    Lionsgate General Counsel Left Amid Allegations of Sexual Abuse

    An animated skein featuring a futuristic VJ has become a favorite with Asian viewers, with its popularity spanning the entire continent. “LiLi: Version 2.5” is based on MTV’s first interactive VJ, LiLi (which means “pretty” in Mandarin). The program was launched in July last year, with LiLi taking viewer requests and adding her own spiky […]

  • 'Hammerhead' Takes Top Honors at New

    'Hammerhead' Takes Top Honors at New York Television Festival

    An animated skein featuring a futuristic VJ has become a favorite with Asian viewers, with its popularity spanning the entire continent. “LiLi: Version 2.5” is based on MTV’s first interactive VJ, LiLi (which means “pretty” in Mandarin). The program was launched in July last year, with LiLi taking viewer requests and adding her own spiky […]

  • Radiohead Coachella

    Radiohead Demands Answers in Drum Technician's Death

    An animated skein featuring a futuristic VJ has become a favorite with Asian viewers, with its popularity spanning the entire continent. “LiLi: Version 2.5” is based on MTV’s first interactive VJ, LiLi (which means “pretty” in Mandarin). The program was launched in July last year, with LiLi taking viewer requests and adding her own spiky […]

  • Kevin Durant LeBron James

    Kevin Durant Praises LeBron James' Lakers Move

    An animated skein featuring a futuristic VJ has become a favorite with Asian viewers, with its popularity spanning the entire continent. “LiLi: Version 2.5” is based on MTV’s first interactive VJ, LiLi (which means “pretty” in Mandarin). The program was launched in July last year, with LiLi taking viewer requests and adding her own spiky […]

  • Kevin Durant Rich Kleiman

    Kevin Durant Shares His Media Biz Playbook at Variety Sports & Entertainment Breakfast

    An animated skein featuring a futuristic VJ has become a favorite with Asian viewers, with its popularity spanning the entire continent. “LiLi: Version 2.5” is based on MTV’s first interactive VJ, LiLi (which means “pretty” in Mandarin). The program was launched in July last year, with LiLi taking viewer requests and adding her own spiky […]

More From Our Brands

Access exclusive content