Charles Koones, group vice president and publisher of Variety, has announced the appointment of Andrew Lerman as Variety’s East Coast sales director.
In the newly created position, Lerman will oversee advertising operations of Variety, Daily Variety and Daily Variety Gotham in New York.
“Lerman’s understanding of the marketplace and strong relationships throughout the industry make him an ideal addition to our management team — and reflects the successful positioning of Daily Variety Gotham as the East Coast’s foremost entertainment news source,” Koones said.
Before joining Variety, Lerman served two years as VP of TV for Reed Midem. Prior to that, he developed on-air programs for retail stores as president and general manager of MovieScope. He also was responsible for the publicity and marketing of TV product distributed internationally by Metro-Goldwyn-Mayer.