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Klores praisery plays name game

Clients include Brillstein-Grey, NBA, NFL, <I>Variety</I>

Gotham-based public relations firm Dan Klores Associates is changing its name to Dan Klores Communications as it moves to expand services to provide integrated marketing campaigns and broad-based communications for its clients.

The group, whose clients include Brillstein-Grey Entertainment, Nickelodeon, VH1, the NBA, the NFL and Variety, said its billable revenues have risen by 300% over the past four years, and staff has jumped from 35 to 110.

Firm was founded in 1991.

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