×
You will be redirected back to your article in seconds

Japan ad spend on mend

Olympics, election, cyberbiz trigger rally

TOKYO — Despite Japan’s prolonged economic doldrums, the advertising market broke a three-year losing streak with a 7.2% gain in 2000 and posted record expenditures of 6.11 trillion yen ($53.6 billion), according to a Dentsu survey released Thursday.

Ad spending for the Sydney Olympics, a Lower House election and from markets such as information technology and digital satellite broadcasting helped spark the recovery.

The news should bode well for Japan’s webs as TV advertising posted record revenue numbers in 2000 and looks to grow further in 2001.

TV advertising expenditures were up 8.7% to $18.2 billion, and newspaper ad spending rose 8.1% to hit $10.9 billion. Biggest percentage gain winner for 2000 was Internet ads, posting a 144.8% gain to $517.5 million.

The sectors that showed the biggest gains in ad expenditures were information/communication, up 33.6% to $2.9 billion, and the finance/insurance sector, up 28.2% to $2.5 billion. “These two sectors alone contributed 50% of the growth in advertising expenditures in the four major media,” Dentsu said.

Dentsu predicts a 4.3% increase in expenditures for the four major media this year.

Popular on Variety

More Biz

  • Frank Grillo'Avengers: Endgame' Film Premiere, Arrivals,

    Matt Phelps Tapped as President of Joe Carnahan, Frank Grillo's Warparty

    Frank Grillo and Joe Carnahan’s Warparty productikon banner has appointed Matt Phelps president of the company. Phelps will head the Los Angeles office and be responsible for overseeing all film and television projects. “We searched long and hard to find the right fit for Warparty and felt that Matt embodied everything that we were looking [...]

  • Jack Gilardi, Longtime ICM Partners Agent,

    Jack Gilardi, Longtime ICM Partners Agent, Dies at 88

    Jack Gilardi, a longtime ICM Partners agent who represented such stars as Burt Reynolds, Sylvester Stallone, Jerry Lewis, Charlton Heston and Shirley MacLaine, died Thursday at his home in Los Angeles. He was 88. Gilardi was known for his gentlemanly style, love of the Los Angeles Dodgers and his skill at representing top actors. He [...]

  • Nexstar Completes Tribune Acquisition, Sean Compton

    Nexstar Completes Tribune Acquisition, Sean Compton to Head Programming

    Nexstar Media Group has become the nation’s largest owner of TV stations after completing its $4.1 billion acquisition of Tribune Media. The deal creates a broadcasting colossus with more than 200 stations serving more than 100 markets, although a number of stations will be divested to keep Nexstar in compliance with FCC ownership limits. Nexstar, [...]

  • Leaving Neverland HBO

    Judge Sides With Michael Jackson Estate in 'Leaving Neverland' Dispute

    A federal judge is leaning towards granting the Michael Jackson estate’s move to take HBO to arbitration in its dispute over the documentary “Leaving Neverland.” Judge George Wu issued a tentative ruling on Thursday in which he denied HBO’s motion to dismiss the estate’s case. Wu is expected to make the ruling final by the [...]

  • Homecoming

    Peak Storytelling Here as Podcasts, Short Form Ride New Wave

    The concept of peak TV is nothing new. But scratch the surface of original content these days, and it’s no longer about television — from podcasts and short-form video, storytelling itself is at a peak. Thanks to audio, video and other new platform companies including Gimlet, Quibi, Wondery, iHeartMedia and Serial Box, listeners and viewers [...]

  • Patti Smith Cambridge Folk Festival

    Patti Smith Muses Over the Many Ways to Tell a Story

    It’s Sept. 11, and Patti Smith has been thinking a lot about people who died. This is understandable. It is, of course, the 18th anniversary of the attacks on the World Trade Center and Pentagon, and an annual time of mourning for New York City, the city that Smith adopted as her hometown 50-plus years [...]

More From Our Brands

Access exclusive content