Disney nabs ITV’s Hardie

Exec ankles as commercial director

LONDON — John Hardie has ankled his position as ITV’s commercial director to become Walt Disney Television Intl.’s managing director of branded TV for Europe, Africa and the Middle East.

Hardie’s departure from the U.K.’s No. 1 commercial web comes a day after Granada Media announced a six-month loss of $97 million and cuts of 100 top staff (Daily Variety, June 14). Granada and Carlton Communications are the two big ITV companies.

Hardie may have been disappointed that he was passed over for chief exec of ITV, a post vacant for more than a year and recently filled by Stuart Prebble, former chief exec of ONdigital, Granada and Carlton’s joint venture pay TV platform.

At WDTV-I, Hardie will oversee six Disney channels and 40 branded shows airing in 24 countries. He’ll report to prexy David Hulbert.

WDTV-I is responsible for all Walt Disney free and pay TV activities outside the U.S. and Latin America.