NEW YORK — Broadcasting giant Clear Channel Radio is regrouping its 1,200-station radio empire into eight geographical regions within the U.S., each reporting to its own freshly appointed senior veepee, in an effort to streamline operations and boost flagging ad sales.
CCR, itself a unit of Texas-based conglom Clear Channel Communications, will further subdivide those eight units into a total of 20 “trading areas,” each under the oversight of a regional vice president. All of the local markets in which CCR operates will continue to have a general manager, but those G.M.s will tap the new regional structure for shared programming, promotions and administration.
“This geographic alignment links every Clear Channel market so we can more efficiently operate and sell our radio stations, while reinforcing our commitment to local radio,” said CCR prexy and chief operating officer John Hogan.
To run the eight new regional fiefdoms, CCR reshuffled five of its existing senior VPs and promoted three more execs: Rob Williams, formerly market manager of the Philadelphia cluster, will oversee the Northeast division; Phoenix cluster chief J.D. Freeman will head up the Southwest; and John Cullen, currently prexy of Clear Channel Intl., will top the Southwest/Central unit.
Recently, CCR also announced plans to add 500 new account executives to its ad sales team by Oct. 1.
Retooling is part of an ongoing effort at CCR to weather a tough market for advertising-supported businesses of all stripes.
Earlier this month, Clear Channel Communications partly blamed the ad market for a second-quarter loss of $237 million and warned that its third-quarter cash flow would fall short of estimates.