NEW YORK — Ray Giacopelli has been named VP of research at USA Network division USA Cable.
A 14-year USA veteran, Giacopelli most recently was VP of audience analysis for the network. In his new position, he’ll oversee research for programming, advertising sales, marketing, affiliate relations and corporate initiatives from the company’s New York office.
“Ray’s seasoned experience with qualitative and quantitative data provides the USA Cable division with unparalleled information and interpretation concerning both the cable and broadcast competitive landscape,” said USA Network senior VP of program acquisitions and scheduling Bob West.
Giacopelli’s inhouse track record includes projects that led to the launch of USA’s Sci Fi Channel, with which he’ll continue to be involved. He moved to USA Network from the Family Channel, having started out in script development at Warner Bros.