MEXICO CITY — TV Azteca has delayed the launch of a new quizshow for telephone contestants with prizes of up to 10 cars and 10 million pesos ($1 million) every day.
“Telesuerte” was due to begin airing Aug. 7 on Azteca Seven. Launch was put back a week because scenery was not ready.
A spokesperson denied there had been a legal problem with a requirement that the value of prizes should be the same every day.
Callers to the one-hour show will be charged $2, funding the expensive prizes. Telephone system will be fully digitalized and no operators will be needed.
Presenters Luisa Fernanda and Charly Ortega will host live links from around Mexico, with a variety of competitions including guessing the weight or names of people appearing onscreen.
Show is the latest from TV Azteca, Mexico’s No. 2 web, to use such telephone technology. Previous outings “Cosas de la Vida” and “Ventaneando con Paty Chapoy” were successful.
TV Azteca appears to be bouncing back from the wrong end of a ratings war with Televisa which last year recorded more than 70% audience share.