You will be redirected back to your article in seconds

Tube’s pol vault

Stations to reap record $550 mil from ads

NEW YORK — The election is still a few months away, but TV stations are already reaping the benefits of the pursuit of the presidency.

Thanks to a tight race and more money flooding into politics, the Television Bureau of Advertising is forecasting that stations will post a record of $550 million in 2000, up significantly from the $367 million of 1996.

Following a trend set in ’96, presidential campaign media dollars will go almost entirely to spot ads rather than network buys. Compared with the $550 million that local stations will rake in, network TV is expected to post $50 million, according to the TVB.

Clinton legacy

“President Clinton’s people were the first ones to really put a little-known candidate from a little-known state into the spotlight by placing the money where he had the best opportunity to shift votes,” said Harold Simpson, VP of research and development at the TVB.

This year, candidates will likely direct ad dollars toward toss-up states such as Pennsylvania, Ohio, Michigan, Missouri, Florida and New Jersey.

In 1996, the two parties spent 90%-95% of their TV budgets on spot ads. Simpson predicts the same will hold true this year. Television stations posted a total of $97.8 million in political advertising during the first five months of 2000, up 103% over the same period in 1996.

Nets feel disenfranchised

Meanwhile, ad sales execs at the Big Three broadcast nets said they have been largely ignored by the political campaigns so far.

But Simpson predicts that business will be boosted as the election nears. Also, the Reform and Green parties will likely turn to national TV as a more efficient way to get their messages across. The Green Party has already approached CBS about a possible network buy, but has not booked any time.

The two major campaigns will each receive about $68 million in federal matching funds once the conventions have wrapped. About half of the money is expected to go toward television ads. In addition, “soft money” raised by special interest groups could go toward further television advertising.

More TV

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

  • George Clooney’s ‘Catch-22’ Sells to Asia

    George Clooney’s ‘Catch-22’ Sells to Asia and Australia (EXCLUSIVE)

    “Catch-22” has caught the interest of several big-name global buyers. Chinese streaming platform iQiyi, Australian SVOD service Stan, and HBO Asia are among the latest to acquire the Hulu adaptation of Joseph Heller’s novel, which is produced by and stars George Clooney. Paramount’s TV distribution unit struck the new deals for the series, which will [...]

  • Colin Farrell Dumbo

    Colin Farrell to Star in Andrew Haigh's BBC Thriller 'The North Water'

    Colin Farrell is set to star in “The North Water,” the BBC thriller that will be directed by critically acclaimed filmmaker Andrew Haigh (“Lean on Pete”). Based on Ian McGuire’s novel, the four-part series is being adapted by Haigh and produced by See-Saw Films for BBC Two. Set in the U.K. and in the Arctic [...]

  • Billy McFarland of the Fyre Festival

    Entertainment One Takes International Rights to Hulu's 'Fyre Fraud'

    Entertainment One has picked up international rights to Hulu’s documentary on the disastrous Fyre Festival. “Fyre Fraud” looks at the unscrupulous dealings of Billy McFarland, the self-aggrandizing huckster who sold thousands of tickets to a music festival in the Bahamas that turned out to be a sham. Duped by a promotional campaign on social media [...]

  • ‘Stan & Ollie’ Producer Making Joan

    ‘Stan & Ollie’ Producer to Make TV Series About Joan and Jackie Collins

    The colorful lives of movie star Joan Collins and her bestselling novelist sister, Jackie, will be dramatized in a TV series. Sony-backed Fable Pictures, the British film and TV producer behind “Stan & Ollie,” will make the series, having secured the TV rights to the Collinses’ story. The series, which has the working title “Joan [...]

  • Friends From College

    'Friends From College' Canceled by Netflix

    Netflix has canceled comedy series “Friends From College” after two seasons. “Friends from College will not return for a third season,” a Netflix spokesperson said in a statement Monday. “We’re grateful to creators Nick Stoller and Francesca Delbanco for creating a wise, funny and supremely relatable show. We also want to thank the hard-working crew, [...]

  • Mandy Moore

    Mandy Moore Opens Up About Her Marriage to Ryan Adams: ‘I Was So Sad’

    Mandy Moore opened up about her marriage to Ryan Adams on Monday’s episode of Marc Maron’s “WTF” podcast. While the interview was taped before the publication of the Feb. 13 New York Times report in which multiple women, including Moore, accuse Adams of sexual misconduct or emotionally abusive behavior, she speaks freely about the “unhealthy dynamic” in [...]

More From Our Brands

Access exclusive content