You will be redirected back to your article in seconds

Telemundo to divide Gems into 2 rings

U.S. and Latin America split signals

MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety.

Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel.

Gems already operates as two signals, one for the U.S. and one for Latin America, and its 13 million subs are roughly divided between the two.

When No. 2 Hispanic broadcaster Telemundo Network announced it was acquiring the channel in May, prexy and CEO James McNamara said it would use Gems to boost its own competitive position against rival Hispanic net Univision, which owns and operates leading U.S. Spanish-lingo cable channel Galavision.

Telemundo and Pramer owned Gems distrib rights in the U.S. and Latin America, respectively, prior to the takeover.

“We are going to maximize and leverage the assets of Telemundo… including our productions, library and talent,” Abud told Daily Variety.

Gems U.S. already airs “America en Vivo,” a primetime call-in news show, a la Larry King, that is produced for Telemundo Intl., the redubbed and relaunched CBS/Telenoticias.

Abud said the programming grid of the two Gems will likely be similar for a few months, but gradually there will be more differentiation.

He’s also toying with renaming Gems. At its launch, Gems only featured telenovelas and its name was inspired by the jewel-named telenovelas, like “Safiro,” that were popular at the time.

More TV

  • Yellowstone

    Kevin Costner and Taylor Sheridan Talk Creating the 'Kingdom' of 'Yellowstone'

    MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety. Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel. Gems […]

  • Elisabeth Moss in The Handmaid's Tale,

    'The Handmaid's Tale' Has Dulled Its Own Impact in Season 2 (Column)

    MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety. Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel. Gems […]

  • BBC Outlines Plan to Promote Greater

    BBC Outlines Plan to Promote Greater Staff Diversity

    MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety. Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel. Gems […]

  • 'The Apprentice' Host Alan Sugar Apologizes

    'The Apprentice' Host Alan Sugar Apologizes After Backlash to 'Racist' Tweet

    MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety. Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel. Gems […]

  • Merger Angst Warner Media

    High Anxiety: WarnerMedia Staff Braces for New Boss as AT&T Takes Control

    MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety. Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel. Gems […]

  • Bob Iger arrives at the Oscars,

    Bob Iger: Disney Has 'Much Better' Chance of Closing Fox Deal Than Comcast

    MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety. Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel. Gems […]

  • YouTube Boss on Making Emmy-Winning Content

    YouTube Boss on Steamer's Future: 'I Want To Win Some Emmys'

    MIAMI — Struggling Spanish-lingo femme web Gems TV will be split into two channels beginning in October, Telemundo Cable president Manuel Abud has told Daily Variety. Telemundo Cable will program Gems for the U.S., while Argentine pay TV programmer Pramer, a subsid of Telemundo shareholder Liberty Media, will take over the Latin America channel. Gems […]

More From Our Brands

Access exclusive content