MILAN — Italy’s pay TV digital platform Stream announced Wednesday a new strategy, new management and the launch of new channels.
Moves come after a long period of virtual inactivity, following News Corp.’s and Telecom Italia’s acquisition of controlling stakes in the company in early 1999.
Effective April 1, the Rome-based pay TV operator will launch nine theme-based channels. Two services fully dedicated to films (Cinema Stream and Cinemovie) as well as Sport Stream will be included in the premium package.
Nine more channels, including Fox Kids, National Geographic Channel, Italy’s sole financial TV service CFN, Snai Sat and the two Mediaset channels Comedy Life and Duel, will be offered with the basic subscription.
Currently, Stream operates 12 theme-based webs (including Universal channel), 12 interactive services, a film pay-per-view service and a soccer channel. They are distributed via Hot Bird satellites to about 500,000 Italian households.