Stock market jitters boost CNBC’s ratings

Half a mil tune in

Following last Friday’s record Dow and Nasdaq declines, CNBC scored its most watched day ever on Monday, delivering half a million households.

During CNBC’s business day hours on Monday, the network posted a 0.8 rating (equivalent to 564,000 households) — 16% higher than its previous all-time high set on April 3, when the Microsoft antitrust ruling was announced.

According to CNBC figures, nine of CNBC’s top 10 business days ever have occurred this year. Cabler also stresses the fact that Nielsen’s audience universe is limited to “in-home” measurement and does not include viewing in places like offices. CNBC research estimates that out-of-home viewing adds 40% to CNBC’s viewership as tabulated by Nielsen.

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